Theater Basel
Redesign Visual Identity
General informations
Technical informations
Concept
The new visual identity of the “Theater Basel” is based on the corporate typeface that was especially designed by Ludovic Balland. It’s combination with a set of geometric elements creates a sharp visual language that enables to structure, shape and identify all media of the theater. The corporate typeface is based on an older typewriter sourc, by keeping the structure of the typewriter we generate an unexpected rhythm and a strong visual recognition.