TYPO CABINET

Day After Reading Issue N°2 – Valencia (CA)

Workshop at CalArts (California Institute of the Arts)

General informations

• January 2015
•  Author and editorial concept: Ludovic Balland
• www.dar-news.com | info@dar-news.com
• Design: Ludovic Balland with students of CalArts: Javeria Ali, Jenny Earnest, Nick Humbel, Stedman Halliday, Miyu Shirotsuka, Mallory Strong, Brian Thompsen, Monique Wilmoth, Jessie Zo and Dasol Jung
• Teaching assistant: Jessica Lee
• Interviews: Ludovic Balland and Jessica Lee
• Photographs: Julie Cabral, Tyler Ferguson, Mallory Strong, Jenny Earnest and Ludovic Balland
• Copy editing: Stedman Halliday and Javeria Ali
• Transcription: Adriana Widdoes
• Web programation: Gaël Hugo
• Supported by CalArts: www.calarts.edu
• Language: English
• The editorial project “Day ­After Reading” is created by Ludovic Balland.

Technical informations

• Newspaper, 13inch broadsheet (US Format), 16 pages
• Typeface: Stanley by Ludovic Balland, available at www.optimo.ch
• Print: American Foothill Publishing, reel-fed offset

Concept

During five days five selected fellow citizen of Valencia (CA) (Ed Fella, american graphic designer and former educator at CalArts; John Studden, lettering artist and founder of L.A. signs and graphics; Laurene West, councilmember of Santa Clarita; Luciano Perna, artist and photographer; Jim Holt, senior staff writer at Clarita Valley Signal) get interviewed about what they read the day before, about their readings habits and the city they are living. The interviews deals with how people remember information perceived in the daily media. 

Every information exists according to a story, to a series of facts. Information in daily media is defined by actuality. “Day After Reading” provides a new way of reading. It’s reader perceives news through the eyes of somebody else. The reader gets a personal perspective of news and can relate to another personal memory. “Day After Reading” emphasizes news from it‘s everyday use and highlights an individual time frame. The remembered news are not anymore related or dependent on actuality, instead they are part of somebody else’s brain and eye. “Day After Reading” is a portrait of American readers and of the context they are living in.

The workshop produced a printed newspaper of 16 pages including the interviews of every personalities with documentary photographs and a series of poster with selected statements. The interviews were also launch online everyday under: www.dar-news.com

During the workshop the students were divided into two groups. One was responsable for developing a poster serial the other one was responsable for the layout of the newspaper. The group of the newspaper created the visual system, based on the existing grid of the “Day After Reading” newspaper, that allowed them to emphasized some specific chapter and quotes of each interview. Images were layouted separately in order to create an interesting sequence for each interviewed personality. The group which was in charge of the posters developed a typographic system and type set to emphasized a selected quote of the interviewed personalities. The newspaper and the poster serial are both in black white.

Read the report of local newspaper signal: www.signalscv.com